For the second season of Monster High, we wanted the key art to reflect the bold, electric energy of the franchise while showcasing the cast and their powers in a fun, new way.
We composited each character pose into a vibrant, layered scene that highlights their unique powers and personalities, adding glowing effects, lightning, and atmosphere to emphasize the supernatural flair of the world. The horizontal layout allowed us to extend the group and give every monster their moment to shine thus capturing the friendship, confidence, and fun that define Monster High.
Before season one, I also had the opportunity to design brand new look for the Monster High logo that we brought into this seasons key art. I utilized Cinema 4D to give the lettering a subtle extrude and an iridescent texture that reflected the colors and feel of the show.
SVP, Creative Director: Vincent Aricco
SVP, Creative Director: Michael Waldron
Art Director: Alex Drake
Senior Graphic Designer: myself